What Clients Love

Written By : Harry Beckwith

Narrated By : Harry Beckwith

Published By : Hachette Audio

Runtime : 3 hours

Categories : Marketing
Strategy & Business Development

Price : $18.98 $13.49

Buy Now...

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.

From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:

-Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
-Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
-Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person on the street. Marketers, écoutez!
-Dress Julia Roberts. Why one scene from Pretty Woman can teach you more about service than a full year of study at a top school.

What Client's Love will help you get focused, stay focused, and follow the essential rules to success - by doing the little things right and the big things even better.

Other titles you may be interested in

As A Man Thinketh Written By : James Allen Narrated By : Kevin T Norris Published By : Gildan Media Corp. Runtime : 40 minutes Categories : Strategy & Business Development Success Price : $3.98 Life-changing wisdom never goes out of style! This classic work has truly stood the test of time, selling tens of millions of copies and remaining in constant demand. Hear why Denis Waitley... More info...

Rich Dad's Real Estate Advantages Written By : Sharon L Lechter and Garrett Sutton Narrated By : Garret Sutton Published By : Hachette Audio Runtime : 3 hours Categories : Motivation Real Estate Strategy & Business Development Starting a Business Price : $24.98 $17.49 Read this book to find out why investing in real estate is a superior investment over stocks, bonds, mutual funds, and REITS More info...

Optimum Mind Performance Series: Enhancing Workplace Self-Confidence Written By : Elizabeth Bohorquez, RN, C.Ht Narrated By : Elizabeth Bohorquez, RN, C.Ht Published By : International Medical & Health Writers, Ltd. Runtime : 1 hour 18 minutes Categories : Leadership Sales Strategy & Business Development Success Stress Management Price : $19.95 Build your confidence in the workplace with Interactive Self-Hypnosis. Manage stress, emotions & negative thinking, while planting living images of high self-esteem & success. More info...

Greatest Thing in the World, The Written By : Henry Drummond Narrated By : Kevin T Norris Published By : Gildan Media Corp. Runtime : 45 minutes Categories : Strategy & Business Development Success Christianity Price : $1.98 Life-changing wisdom never goes out of style! This classic work has truly stood the test of time, selling tens of millions of copies and remaining in constant demand. More info...

Perfect Presentation Skills Written By : Mike Le Put Narrated By : Mike Le Put Published By : BBC Audiobooks Ltd Runtime : 1 hour Categories : Training and Development Leadership Strategy & Business Development Success Personal Growth Price : $7.49 Do you want the skills and confidence to prepare and deliver a powerful presentation, at any level? Well, now you can - and this programme will show you how, whether you are speaking... More info...